Fashion retailer Reiss has signed with the McLaren Racing Formula 1 team to be its “official travel wear partner” in a new multi-year deal.
The partnership will involve the Formula 1 team being dressed in “meticulously designed Reiss products” from the fashion retailer’s new spring/summer collection, which includes “smart, modern and versatile outfits for any occasion”.
Reiss said the collaboration is centred around product innovation, engineered quality and cutting-edge design.
The announcement follows a “record-breaking” financial year for Reiss and marks a new venture for the brand within the sports sector.
Reiss chief executive Christos Angelides said: “Reiss shares many of the same values as McLaren Racing with a focus on elite product craftsmanship.
“We will be proud to see the Formula 1 team dressed in Reiss as they travel to and from each race.”
McLaren Racing director of licensing and digital products Lindsey Eckhouse added: “We’re delighted to announce Reiss as our official travel wear partner.
“Reiss is a premium brand that understands the need for smart yet convenient apparel, especially for a team that travels throughout a global 23-race season.
“Our team can look forward to travelling in comfort and style from this season onwards.”
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