Q&A: Spoke founder Ben Farren on the importance of the right fit

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As menswear retailer Spoke continues to prioritise making clothes “built for fit with real craftsmanship”, founder and chief executive Ben Farren talks to Retail Week about how he turned his tailoring travails into a booming brand.

While it might be assumed that fit and fashion go hand-in-hand, Spoke founder Ben Farren says that this is far from the case. Ten years ago, after being consistently frustrated in his goal to find menswear that fit properly, Farren found the sweet spot between bespoke and “ready to wear clothing” and made it his mission to create trousers that are true to size.


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