Q&A: PrettyLittleThing head of social on the power of social commerce

Beckie Turnbull

As PrettyLittleThing makes waves on TikTok Shop following its launch earlier this year, head of social at the fashion giant, Beckie Turnbull, spoke to Retail Week about the power of social commerce, the importance of trend-led products and plans to bring PLT’s TikTok Shop to the US

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