Q&A: Chelsea Peers founder on continuing to capitalise on the loungewear boom
Retail Week sat down with premium pyjama and loungewear brand Chelsea Peers founder Tom Pyne, to discuss the ongoing boom of loungewear, the importance of a broad customer base, and how third-party partners have been the key to success.
Starting from humble beginnings in his bedroom, co-founder Tom Pyne launched Chelsea Peers with his wife Lara in 2012 with a vision to āinnovate the sleepwear marketā and incorporate comfort, style and design into his brand.
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