Primark has denied media speculation that it is planning to launch a home delivery option after losing out on acquiring Asos’ former Litchfield warehouse.
The high street chain said its position on home delivery “remains unchanged” and that it continuously reviews opportunities to enhance its click-and-collect service.
It follows reports in The Times that the retailer had lost out to M&S in a bidding war for the 437,000 sq ft warehouse, which was sold to the retail giant for £67.5m.
A spokesperson for Primark told Retail Week: “Our position on home delivery remains unchanged.
“As part of regular reviews of our distribution network to support future growth, we explored this site as a potential option for our Click & Collect service in Great Britain.”
Primark has long resisted launching a fully transactional website, arguing that such a move would impact its ability to deliver low prices for customers.
The retailer rolled out its mobile app in the UK last month, allowing customers to click-and-collect thousands of products from their nearest store. It followed launches in Italy and Ireland last year.
The doubling down on strengthening its digital proposition comes as Primark prepares to spin off from its parent company, Associated British Foods.
It was announced last month that the decoupling would be completed later this year, with the retailer launching on the London Stock Exchange.
ABF chief executive George Weston said: “For Primark, it enables the creation of appropriate governance to maximise the future potential offered by Primark’s powerful brand, strong customer proposition, and opportunities in existing and new markets.”
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