Online fashion retailer Oh Polly has announced a partnership with rental platform Zoa, marking a “pivotal moment in the group’s journey” to providing accessible fashion to customers.

Model wearing silver Oh Polly dress

The rental service offers shoppers a “carefully curated collection” available exclusively to rent via Oh Polly’s website.

The integrated rental service hopes to “seamlessly integrate” online to make the service convenient for consumers, with prices starting at £19 for a four-day rental period.

Shoppers will be able to rent exclusive fashion bundles, including a skiwear bundle for £60 for 10 days, and a loungewear and outerwear bundle for £40 for 16 days.

Oh Polly said the bundles allow shoppers to “curate their winter wardrobe affordably and sustainably”.

Oh Polly Group, which owns Oh Polly and sportswear retailer Bo + Tee, said the partnership with Zoa reinforces its commitment to “sustainability and accessibility” in the fashion industry and was launched “just in time for the upcoming party season”.

Oh Polly Group chief operating officer Steve Brown said: “Partnering with Zoa to introduce a sustainable rental service is a significant step for the Oh Polly Group.

“We are dedicated to offering our customers not only the latest in fashion but also a conscientious way to enjoy it. This collaboration embodies our commitment to sustainability and inclusivity.”

The announcement comes after Oh Polly recently confirmed plans to launch in the Middle East.