Nordstrom has opened a womenswear and children’s clothing flagship store in New York City – opposite its menswear store, which opened in April 2018 – that brings the “unique Nordstrom offering to life”.
The shop represents the retailer’s latest thinking, as department store groups around the world seek to reinvent themselves with shopping habits changing radically and some questioning the relevance of the department store model.
The 320,000 sq ft store is located in the base of Central Park Tower – the tallest residential building in the world where apartments cost as much as $63m – and aims to reinvent the department store offering by creating “a sense of newness and discovery for customers”.
The seven-level store plays host to several luxury fashion brands including Saint Laurent, Ted Baker and Givenchy, and in a nod to its heritage in shoes dating back to 1901, Norstrom NYC has three shoe departments. One floor is dedicated to women’s shoes from designers such as Birkenstock, Christian Louboutin, Prada and Nike.
The first level will feature a rotating series of installations, kicking off with a Christian Louboutin pop-up inspired by the Palais de la Porte Dorée museum near Louboutin’s childhood home in Paris.
Shoppers will find a range of services on offer in the new flagship, including 24/7 click and collect, onsite alterations and tailoring, personal styling and an in-store cobbler to provide busy New Yorkers with a more convenient shopping experience.
For more convenience, fitting rooms throughout the store are digitally enabled allowing customers to request different sizes or help from a store assistant.
Two out of seven floors will host more than 100 beauty brands alongside the Nordstrom Beauty Haven, offering customers beauty services including manicures, spray tans and eyebrow threading.
Food, drinks and light bites will be available at its seven dining options. Shoppers can head to Shoe Bar for cocktails, Jeannie’s for pizza and gelato, or Bistro Verde, a family-friendly all-day eatery.
The flagship store, designed by James Carpenter Design Associates, features a glass wave façade to provide an interactive viewing experience for customers in-store and outside.
Nordstrom said: “An open, hyper-flexible floor plan allows for an evolving curation of how products are displayed over time, depending on what New Yorkers respond to.
“The store environment creates a sense of discovery, allowing customers to navigate easily and find new brands they haven’t experienced before.”
Although the store is full of new elements that provide its customers with convenience, technology and immersive installations, Nordstrom NYC has a sprinkling of its history throughout meaning the department store represents “the biggest and best statement of what the brand has to offer”.