Next to triple its store footprint as it takes on former House of Frasers in Bluewater

Next is upsizing from its existing 44,600 sq ft store into a 133,000 sq ft space currently occupied by House of Fraser at the Bluewater shopping centre.

This will allow the retailer to triple its footprint at the shopping destination and offer an enhanced product range to its customers featuring men’s, women’s and childrenswear alongside homeware and a café.

Next will also relocate the American-based global beauty brand, Bath & Body Works, into a 2,000 sq ft neighbouring store.

The upsized Next follows 12 new lettings and five upsizes at the centre in the last six months, with brands including Sephora, Pull&Bear, Aesop and Bershka opening before the end of the year.

Pablo Sueiras, head of brand account management for Landsec, who jointly own the centre said: “The best brands are investing in bigger, better stores in prime locations. Next is at the forefront of retail innovation, which has made it one of the most in demand brands among consumers. Next’s new store will transform a department store into a new destination within Bluewater and enhance the shopping experience for the millions of guests who visit each year.”