New Look has debuted a bodyscanner in its Westfield Stratford City store, which calculates the contours of the body to help customers find the perfect fitting pair of jeans.

New Look bodyscanner

The scanner, supplied by Bodymetrics, takes a scan of the body in two seconds and takes 100 measurements of the body shape. The scan is followed by a session with a personal stylist to help shoppers find the most-flattering jeans. The scanner, which has so far only been used in luxury department stores, will be in the store until the end of October.

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