Supermarket chain Morrisons is set to open its first standalone clothing and homewares store in a bid to increase sales of its Nutmeg label.

A spokeswoman for Morrisons said the standalone store would offer the Nutmeg clothing range as well as its own-brand homewares.

Morrisons has posted jobs adverts looking for a team leader and customer assistants for the store new store. In the ads, the retailer said the new store would be located in Bolsover, Derbyshire.

“Due to the success of our products, we’re opening a new standalone concept store in Bolsover,” the retailer said. “This is a one-of-a-kind store and the first we’ll have ever opened a home and fashion store outside of a Morrisons supermarket.”

Nutmeg womenswear is currently available in around 100 Morrisons supermarkets, while its childrenswear line is available in all of the chain’s stores.

Morrisons said its clothing brand is currently the tenth most popular label in the UK childrenswear market.

The spokeswoman declined to comment on Morrison’s plans for further standalone Nutmeg stores.

Topics