Monsoon has opened the doors of its new travel boutique store concept in London’s Waterloo Station as it continues expanding its travel retail portfolio across the UK and Europe.

The new store is “an ideal testing ground” for the retailer’s new concept and brings Monsoon parent company Adena Brands’ current European travel store estate total to 38.

Customers will be able to shop for a range of seasonal clothing and accessories as well as “core travel accessories” at the location.

Monsoon and Accessorize retail director Paul Thomas said: “Transport hubs such as stations and airports have long been central to the success of the Accessorize brand; now we’re optimistic about bringing that expertise to Accessorize’s sister brand, creating a new travel concept for Monsoon.

“Monsoon customers have always been free-spirited and adventurous by nature and the brand has always had a strong travel offer. Bringing our new travel boutique concept to the UK’s busiest train station is a great opportunity for us to build on that and serve our customers as they head out for the weekend or on holiday, or when they come into London for an event or occasion.

“We will trial a new product assortment in Waterloo to provide our customers with core travel essentials as well as items for last-minute gifting, and also including our successful beachwear collection and occasionwear items.”