Maternity and nursery retailer Mamas & Papas has pushed the button on its expansion across Russia.

According to reports, the maternity retailer plans to launch 25 stores in Russia and five in Lebanon over the next three years.

Deputy chief executive Tim Maule said: “We are very excited to be launching into Russia and Lebanon. We know there is a huge demand.”

In January 2010 the retailer agreed a funding package with HSBC to drive international growth and said it would focus on international expansion in Europe, the Middle East, Russia and Japan.

Mamas & Papas, which has 62 stores in the UK, saw turnover rise last year to £135.2m, up from just under £130m in 2010.