Lounge opens first physical store to ‘change the way women shop underwear’

London Westfield Store 2023 8019

Underwear retailer Lounge has opened the doors to its first-ever permanent store in Westfield London, White City, as it “takes the step into physical retail” after seven years of trading online.

The new 2,500 sq ft store, which opened on October 7, embodies a “modern luxury aesthetic” for shoppers visiting its first bricks-and-mortar outlet.

Lounge said the store is equipped with innovative interactive fitting rooms and assistant shopping services that “change the way women shop underwear and apparel.”

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