Joules ‘encouraged’ by recovery despite sales slide

Joules Chelmsford

Joules suffered a drop in sales during its first quarter as store closures dented its top line, but boss Nick Jones insists he is “encouraged” by the retailer’s recovery.

Group revenue fell 18% year on year to £39.6m in the 13 weeks to August 31 as Joules’ and its wholesale partners’ stores remained closed for a large majority of the period.

Joules’ revenues through its own online channels jumped 63%, while total ecommerce sales, including those made through third parties, grew 45%.

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