Hush has welcomed former Reiss director Sally-Anne Newson to the role of chief customer officer.
Newson will lead the women’s fashion and lifestyle retailer’s brand, creative, and digital functions.
She brings with her over two decades of ecommerce and fashion retail industry leadership experience, spanning both start-up and large-scale brands.
Newson most recently served as chief customer officer at Reiss, where she spent six years helping to strengthen the premium brand’s design credentials and played a role in its collaboration with the likes of McLaren and The Royal Ballet.
Before Reiss, she worked at The Very Group as director of customer experience and the country manager for Asos Australia.
Hush chief executive Sarah Miles said: “I’m delighted to welcome Sally-Anne to Hush as our chief customer officer.
“She brings a wealth of experience growing fashion and retail brands, which will be so beneficial to Hush in the next stage of our journey, as we build on the foundations set in recent years and grow the brand in the UK and internationally.”
Newson added: “Hush is a brand I have long admired for its authentic voice, unique style, and strong connection to its audience.
“Coming from a British-Australian heritage myself, I feel a personal alignment with the very DNA of Hush.
“The brand was born out of founder Mandy Watkins’ own transition from the laid-back Aussie lifestyle to the creative energy of London and its fashion scene.
“I am incredibly excited to build upon that beautiful intersection of relaxed style, modern design, and wearability to drive the next chapter of the Hush story.”
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