How Primark is powering into homewares and giving the competition a run for its money

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Primark is a fashion favourite among shoppers, but is it now taking the lead as a homewares frontrunner too? As Primark continues to raise its standards for shoppers seeking to revamp their homes on a budget, Retail Week explores how the fashion giant is extending its offer

Primark Home and Lifestyle first launched more than 15 years ago, but it was pre-pandemic in 2019 when big plans were made to introduce new categories to the retailer’s offering, as well as broaden its range of existing categories.

In October 2021, Primark selected 40 of its stores across the UK and internationally and re-evaluated its shopping experience for homewares customers. The retailer has since doubled the space for its homewares in the majority of the 40 stores selected.


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