Hirestreet ramps up AI use to predict summer rental demand

Screengrab of Hirestreet website showing models and text reads: 'Wear more, pay less'

Rental marketplace Hirestreet is ramping up its use of artificial intelligence (AI) to forecast demand for summer fashion this year.

Hirestreet said AI-generated insights and predictive analytics are being used to “accurately forecast” demand for specific occasions.

 

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