Gu: What you need to know about Uniqlo’s trendy sister brand

Gu store exterior

While Japanese fashion giant Uniqlo continues to steal the spotlight across the globe, its sibling Gu has been flying under the radar. Retail Week takes a look at the rising brand to see whether the UK is in its plans to ‘go global’

Uniqlo stole the hearts of shoppers across the globe when its iconic round mini shoulder bag went viral on TikTok last year. But shoppers far and wide turn to the brand for a range of wardrobe essentials all year round.


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