FatFace has expanded its partnership with European ecommerce platform Zalando to launch in an additional 20 markets.
The fashion retailer’s womenswear, menswear, footwear and accessories are now available to purchase in markets such as France, Spain, Italy, the Netherlands, Poland, Romania and Hungary.
It follows the successful launch and strong performance of FatFace on the platform in Germany last year.
The retailer said its entry into new markets is supported by the introduction of a single European digital stock pool, which it said will enable greater efficiency and sales growth across both Next and Zalando on the continent.
FatFace head of partners Alexandra Dalwood said: “Being part of the Next family has been key to FatFace expanding its brand presence in Europe.
“Having one digital stock pool will drive growth across both Next and Zalando, while also allowing the brand to explore further digital opportunities across Europe.
“This marks the start of our next chapter in expanding our international digital business and building brand awareness in the region.”
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