‘Fashion sales are in structural decline and that has big implications for retailers’

Erin Brookes

Fashion volumes have been on a downward trend for some years, observes Alvarez & Marsal’s Erin Brookes, who offers suggestions on how retailers should respond

On top of many cyclical pressure on retailers, whether fragile consumer sentiment or the financial strain of rising national insurance contributions, fashion operators are afflicted by a deeper, structural issue – the steady decline in apparel sales volumes over recent years.

 

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