Ebay has teamed up with designer Henry Holland to open its first ever designer pop-up store which launched today in time for London Fashion Week.

The shop, which is open until next Tuesday, celebrates eBay’s support for the British Fashion Council’s Fashion Forward initiative. The scheme helps designers show their collections at London Fashion Week and develop their business through access to advisors.

Ebay shoppers will receive a free pair of tights with each House of Holland purchase.

Ebay will air the House of Holland spring-summer 13 catwalk show live on its fashion blog, Style Collective, on September 15 at 6pm.

Head of eBay fashion brands Melanie Smallwood said: “Partnering with the British Fashion Council provides an opportunity to support exciting British fashion talent like Henry Holland and helping them to develop the long-term success of their businesses.”

Holland said: “It’s an all-in-one fashion opportunity with the best of both seasons – shopping autumn-winter on eBay and watching spring-summer on the eBay fashion blog and House of Holland.”

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