Fashion retailer East has collapsed into administration for the third time in just four years.
The womenswear retailer blamed poor trading over the golden quarter for its collapse, adding that it had been unable to secure the funding to execute its strategy.
FRP advisory partners Geoff Rowley and Phil Armstrong are managing the administration.
Rowley said: “Unfortunately East is the latest high street casualty following a tough trading period at the end of last year.
“The retailer was making progress to expand its footprint, particularly looking at international opportunities; however, it has been unable to secure the necessary funding to realise those plans.
“We’re now working closely with all stakeholders to evaluate the options to sell all or parts of the business.”
The retailer, which had its heyday during the 90s and 00s, had been dogged by poor trading in recent years, and was saved from administration in 2015 and 2017 in prepack deals.
East has 34 stores and 15 concessions across the UK.