Debenhams Group, formerly Boohoo Group, is to begin selling its British fashion brands in American department stores.
Debenhams has struck a distribution deal that will see a number of its fashion brands stocked online at Macy’s, Bloomingdale’s and Nordstrom, according to The Times.
Debenhams Group chief executive Dan Finley said the expansion is “about bringing our much-loved British fashion labels to new audiences overseas, starting with some of the most iconic department store names in the market. Through these partnerships our labels will now be in front of millions of potential shoppers across the US, giving British fashion an unprecedented platform in one of the world’s largest retail markets.
“The appetite we’re already seeing for our labels underlines the strength of British fashion internationally.”
According to the newspaper, Coast, Warehouse Oasis, Nasty Gal and Karen Millen are among the brands set to launch stateside.
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