Data: Must-see Next graphs reveal sales powered by weather and staycations


After stronger than expected trading, fashion and home giant Next has upped profit expectations. Data provided by the retailer showed the categories and factors that shaped consumer behaviour and powered the strong performance.

Next gave four likely reasons that contributed to its “unexpectedly strong sales performance”. They were pent-up demand for adult clothing, the hot weather at the end of May and start of June, as well as increased domestic spending as foreign holiday plans were disrupted, and higher consumer savings.

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