Coronavirus: Next’s Lord Wolfson on cash, customers and trading safely

Next York

As fashion bellwether Next reports a “faster and steeper” fall in sales in the wake of the coronavirus outbreak than expected, how is the retailer adapting to tough conditions afflicting the whole industry?

The Covid-19 pandemic has brought unprecedented disruption worldwide and retailers are confronting catastrophic trading conditions.

Fashion giant Next’s trading update today was one of the most detailed and extensive responses so far to the impact of the emergency and likely repercussions.

Next chief executive Lord Wolfson tells Retail Week: “What we’re experiencing at the moment is a unique historical event. We’ve never had a pandemic in a modern, global economy.”

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.