Boohoo threatened with lawsuit over ‘sham Sales’

Boohoo faces allegations of 'sham Sales'

Online fashion powerhouse Boohoo is confronting the prospect of a $100m lawsuit in the US over claims that consumers were misled with ‘sham Sales’.

A civil claim has been filed against Boohoo by Almadani Law and AI Law, The Telegraph reported. It is alleged that the etailer engaged in misleading pricing through false promotions.

Boohoo has been one of retail’s strongest performers in recent years, helped by its pureplay model, ability to manage product according to demand and a raft of acquisitions, such as NastyGal in the US and Karen Millen in the UK.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.