Beaverbrooks has posted increased sales during its full-year results as it celebrates its 100th anniversary.

Mark Adlestone  Anna Blackburn with The Beaverbrooks Way

Mark Adlestone and Anna Blackburn

The jewellery retailer’s sales increased 2.9% to £127.4m during the year to March 2. 

The specialist retailer posted an operating profit of £12.4m; however, this was down from the previous year’s profit of £13.6m which it said was a result of “significant investment in our people’s salaries, training, and new stock lines”.

Beaverbrooks managing director Anna Blackburn said: “These results demonstrate that the combination of a sound strategy and continued investment in people, product and our presence on the high street can deliver sustained success.

“The jewellery market is highly competitive, but we firmly believe that the experience of coming into a high street store adds value to our customers.

“We have continued to invest in our people to ensure our customers have the best shopping experience at Beaverbrooks.”

Beaverbrooks’ chair Mark Adlestone said: “We’ve just had the five most profitable years in our history. However, success at Beaverbrooks is not only measured in financial terms.

“A strong commitment to the learning and development of all our people, an open and honest company culture and commitment to the wider community in which we work, are all borne out in the many accolades awarded to the company during this period.

“As we celebrate our centenary in 2019, we are excited by what the future holds.”