Forever New has opened its first store in the UK in Meadowhall Shopping Centre, Sheffield.

Forever New store

The store, which opened on July 30, will offer a range of women’s fashion, including its iconic feminine floaty dresses.

The retailer describes its collections as a ”unique blend of seasonal trends, feminine silhouettes, and of-the-moment detailing”.

The move follows the launch of the Australian fashion retailer’s international website in 19 countries in September 2020.

Forever New’s global network now spans 250 retail stores in 10 countries.

It also has partnerships with John Lewis, Asos and Next, as well as UK concession partners Fenwick and House of Fraser. 

The launch is the second Australian brand to come to the UK this year, following Cotton On in May.