Asos names ex-Amazon executive as global head of trading

Jones will oversee the fashion retailer’s global trading function, covering market trading, digital trading, on-site content and marketing.

She returns to Asos two decades after beginning her career in the buying team. She has also held roles at Tesco and Soletrader.

Jones has spent the last 12 years with Amazon in senior commercial roles across its fashion business.

Jones said: “It’s fantastic to be back at a company that continues to redefine fashion for customers around the world.

“A lot has changed since my first stint here 20 years ago, but one thing hasn’t – the infectious energy, ambition and pace that make Asos such a special place to work.

“As I start this new chapter, I’ve also been reflecting on the last 12 years at Amazon. It’s been an incredible journey that taught me the value of customer obsession, input-focused leadership, moving with speed, and having the confidence to make bold decisions.”

Asos managing director of global trading Natasha Jeffers added: “Your combination of fashion and commercial expertise, together with your wealth of experience building high-performing teams and optimising processes, will be a huge asset as we continue to evolve our global trading function.”