Asos has hired José Antonio Ramos Calamonte as its chief commercial officer as another new addition to its leadership team.

His is the latest in a string of newly created roles aimed at strengthening the top team and ensuring Asos has the “strategic capabilities” to drive growth.

Ramos Calamonte, who will commence his role on January 4, joins the business from Portuguese fashion company Salsa Jeans, for which he served as chief executive for the past two years.

He has also held commercial strategy roles for Esprit, Inditex and Carrefour Spain during his 23-year career.

Ramos Calamonte will be responsible for driving Asos’ product strategy globally, including design, sourcing, garment tech, buying and merchandising, and creativity.

He will lead a team of more than 1,000, overseeing product, category and range strategy, pricing and margin, own-label product innovation and brand partnerships.

Asos chief executive Nick Beighton said: “I’m pleased to welcome José Antonio to our expanding executive team. His extensive commercial experience overseeing a wide range of disciplines will be an indispensable asset for us and we’re excited to have him on board as we continue the next stage of our journey.”

Ramos Calamonte added: “I’m thrilled to be given the opportunity to join such a unique company in Asos and apply my experience to an organisation that is renowned for its innovation and dynamism. The scale of the role, the quality of the team and the excitement around Asos’ growth plans were simply unmissable.”