Asos is adding nine new menswear brands to its line-up as it doubles down on its commitment to build a leading destination for credible and culturally relevant fashion.

Blkvis jacket and Pegador t-shirt

Source: Asos

Blkvis and Pegador are among the brands being added to Asos

The online platform is set to add Belier, Blend, Blkvis, Capo, Cernucci, Huf, Pegador and Stan Ray over the coming months.

It has also become the wholesale partner for Gap in the UK and Ireland, adding more than 100 products across denim, trans-seasonal knits, relaxed linen co-ords and the brand’s most recognised staples.

Asos said the additions offer a broad edit spanning statement, warm-weather dressing and elevated everyday essentials.

The investment into the menswear category comes as the retailer found nearly 40% of men browse online for clothing inspiration every week.

By bringing new brands and curated edits together, Asos said it aims to make it easier for customers to move seamlessly from inspiration to purchase.

Asos partner brands and flexible fulfilment director Shazmeen Malik said: “At Asos, we’re known for great wardrobe staples, but we’re also the destination for the latest trends and inspiration.

“Over the last two years, 40% of our men’s branded portfolio has been newly acquired, bringing together trusted names like Gap and Huf alongside a fresh mix of contemporary and streetwear brands.

“It means customers can discover something new while still finding those everyday pieces they know and love.”

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