Asda is trialling a pop-up shop-in-shop for second-hand clothes to encourage shoppers to recycle their unwanted garments.
The grocer launched the Re-Loved space at its Milton Keynes supermarket this morning, which will sell donated second-hand clothes from a host of brands.
It comes as Asda’s own clothing brand, George, ramps up efforts to improve the environmental impact of its clothes and operations.
George has already launched a new sustainability strategy and in the spring unveiled a range of products made from recycled polyester.
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