Asda boosts sustainable fashion push with second-hand shop

Asda ReLoved

Asda is trialling a pop-up shop-in-shop for second-hand clothes to encourage shoppers to recycle their unwanted garments.

The grocer launched the Re-Loved space at its Milton Keynes supermarket this morning, which will sell donated second-hand clothes from a host of brands. 

It comes as Asda’s own clothing brand, George, ramps up efforts to improve the environmental impact of its clothes and operations.

George has already launched a new sustainability strategy and in the spring unveiled a range of products made from recycled polyester.

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