Are glory days over for Boohoo in the wake of Shein’s runaway success?


As both sales and profits slump for Boohoo amid the cost-of-living crisis in a highly competitive market, Retail Week looks at whether Boohoo can recapture its glory days in an era dominated by fast-fashion leader Shein

Despite chief executive John Lyttle pledging the retailer’s growth plans in its bid to return to profitability and his confidence in the brand’s “outstanding value and great experience” for customers, Boohoo isn’t the only pureplay with growth plans in the pipeline.


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