App tour: How Zalando’s AI-powered chatbot is changing customer engagement

Zalando festival collection photoshoot

Source: Zalando

With more retailers experimenting with AI in their customer offering, Retail Week analyses how Zalando’s AI-powered app is pushing the retailer forward

While many retailers across categories are still trying to work out how best to implement AI into their offerings to drive growth, German fashion retailer and tech provider Zalando is already reaping the benefits.

 

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