Analysis: Primark’s plan to ‘come back with a bang’

Shuttered Primark

Value fashion powerhouse Primark is preparing to draw shoppers through its doors by wowing them with every weapon in its armoury when it reopens after the coronavirus emergency.

ABF finance chief John Bason tells Retail Week: “We’ll open with the inventory appropriate to the region and people are going to go ‘wow, good old Primark is back’. We want to make a splash and we’ve got the wherewithal to do it, we’ll be fresh and relevant for whatever season we open in. We’re planning for a ramp-up.”


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