Analysis: Five qualities fashion retailers will need to survive the coronavirus crisis

PPE mask production

Of all the categories of retail that have suffered from the coronavirus pandemic, fashion has arguably been hit the hardest. Retail Week looks at five key considerations that will see fashion retailers through to the other side.

While the ongoing coronavirus pandemic has decimated many sectors of retail, apparel has been one of the worst affected.

The impacts have been felt already. Since the government closed all non-essential retail stores on March 24, a number of already ailing retailers, such as Debenhams and Cath Kidson, have been left on the brink and drafted in financial advisers.

Philip Green-owned giant Arcadia has also been mulling the possible closure of “dozens of stores” across its stable of brands outside those earmarked for closure in last year’s company voluntary arrangement. 


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