Fashion retailer AllSaints has joined forces with the leading third-party retailer to launch a brand new product category, Retail Week has learned.
The fashion retailer is expanding into childrenswear with the launch of SmallSaints, its debut premium kidswear collection.
The new collection offers 45 timeless classics for children, including T-shirts, co-ords, jumpers, dresses, jumpsuits and its iconic leather jackets. It has taken inspiration from the “distinctive aesthetic” of the brand.
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