Fashion retailer AllSaints has joined forces with the leading third-party retailer to launch a brand new product category, Retail Week has learned.

SmallSaints promo shot kids hoodies

SmallSaints is being launched in partnership with Next

The fashion retailer is expanding into childrenswear with the launch of SmallSaints, its debut premium kidswear collection.

The new collection offers 45 timeless classics for children, including T-shirts, co-ords, jumpers, dresses, jumpsuits and its iconic leather jackets. It has taken inspiration from the “distinctive aesthetic” of the brand.

The range is available to shop online at Next, with sizes ranging from four to 13 years, and prices starting from £22.

AllSaints confirmed that an additional 145-piece kids collection will launch later this year between July and October.

AllSaints head of design licenses and accessories Emma Siddalls said: “Our first ever kids collection has been designed to be worn all year round, to give the younger generation the opportunity to express their own individuality.

“You can expect well-made, high-quality pieces made from naturally long-lasting fabrics.”

Clever collaborations

The fashion retailer is celebrating its 30th anniversary this year with the launch of an additional four new licensed product ranges alongside its kidswear collection.

These include a new gender-neutral eyewear collection in partnership with Mondottica, three new fragrances with Scent Beauty, a menswear tailoring collection in collaboration with Jack Victor, and a tie-up with Centric Brands to launch a new men’s underwear range.

AllSaints chief operating officer Catherine Jobling said: “2024 marks an incredible milestone for AllSaints as we celebrate our 30th anniversary. In recognition of this, we are thrilled to be collaborating with exceptional, gold-standard licence partners across multiple categories.

“These partnerships will get our beautiful clothes and fashion accessories to even more customers across the world and take our brand to new heights. In our anniversary year, we also have exciting plans for even more events, activities and partnerships – all of which I think is a fitting tribute to our three decades of helping customers look and feel good!”