AllSaints has hired a new global ecommerce director from Fat Face

Liam Price has joined the AllSaints team as global ecommerce director having previously been head of digital at Fat Face for more than three-and-a-half years.

Price joined Fat Face in January 2021 and according to his LinkedIn profile, had always planned to exit “in the short to medium term”.

Price has also held senior digital roles at Oasis, LK Bennett and Warehouse, among other fashion retailers.

He announced his departure from Fat Face last month and said he was “immensely proud to have played a small part” in its growth during his time at the business.

Announcing his new role at AllSaints on LinkedIn, Price said: “I’m really excited to announce I’ve joined the amazing team at All Saints and John Varvatos as global ecommerce director.

“The team has been so welcoming and I couldn’t be more excited to be part of these iconic brands.”

The news comes after AllSaints and its American subsidiary brand John Varvatos reported another “record” year to February 3, 2024, as sales and profits jumped.

AllSaints chief executive Peter Wood said he was “delighted” with the fashion retailer’s performance and that he remains as “confident as ever” about the future of the business.