Single price point retailer 99p Stores is to sell bikinis for 99p.

The garment will be on sale from April 7 in all its stores and comes in different colours and patterns.

The retailer claims it is four times cheaper than its nearest rivals, ā€œand at least 15 times cheaper than many so-called mainstream stores. Cheap has now most definitely become chicā€, it said.
99p Stores commercial director Hussein Lalani said: ā€œIt’s the ultimate recession buster.ā€

The bikinis are part of a summer 99p range including exclusively designed shirts and shorts at the retailer.

99p Stores trades from 76 UK outlets.