The toy retailer has agreed a franchise deal with Reliance Retail, with the first stores set to open in Mumbai during the first half of this year.

The Entertainer co-founder and chief executive Gary Grant said: “We’re delighted to announce our partnership with Reliance Brands, bringing The Entertainer to India. We believe that our community-based stores, offering the very best brands and licences at fantastic value price points, are a great fit for the market.

“India is a key priority as we continue our international expansion and Reliance Brands are a highly professional and dedicated team with extensive retail knowledge and experience. We’re looking forward to working with them and to bringing all the fun of The Entertainer to India.”