The Entertainer has announced its “biggest-ever price drop”, slashing prices across hundreds of its best-selling toys and games ranges.

From today, the toys retailer has reduced prices across a total of 784 toys both in-store and online.

Chief executive of the retailer, Andrew Murphy said: “At The Entertainer we monitor prices across our competitors every day, so that our customers can shop with confidence and benefit from great prices as well as great quality.

We hope that announcing our biggest-ever price drop across such a large part of our range—almost 800 of our best-selling lines—should simplify shopping choices for families right across the UK.

“We understand that many household budgets are still under huge pressure, and we want to help them stretch as far as possible, providing unbeatable value to our customers whether shopping in our stores or online.”

The announcement comes as the retailer has been ramping up partnerships in order to bolster its revenues and market share.

In April, the retailer expanded its partnership with Tesco to over 2,000 Express stores.

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