HMV is pitting the Beatles against The Who, Oasis against Blur and Chas’n’Dave against Wet Wet Wet in an online poll.
The retailer is asking users of its Facebook page to vote for the greatest British albums and films of the past six decades to celebrate 60 years of the Queen’s reign.
The app, which has been developed by HMV’s digital and social media agency - MMK Media, features HMV’s Nipper mascot cloaked in a Union Jack flag to celebrate the Diamond Jubilee.
Participants in the HMV survey, which closes May 20, will be able to vote for up to five albums and five films here.
A spokesman for HMV said: “The beginning of Elizabeth II’s reign, and the bright new future it represented, didn’t just coincide with a flowering of British popular culture, it helped to provide the very spark that lit the touch-paper for an explosion in music and film talent.”