What does Frasers stand to gain from taking a £75m stake in AO World?

AO delivery

Mike Ashley’s sprawling retail empire is known to lead with an aggressive acquisition strategy, but news of Frasers Group buying an 18.9% stake in ecommerce electrical retailer AO.com came as a surprise to many.

Retail Week finds out how this new addition fits into Frasers’ portfolio dominated by apparel brands like Flannels and Sports Direct.


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