Strategy spotlight: How AO is pivoting to profitable growth as Frasers Group snaps up stake

AO Warehouse

As Frasers Group snaps up a 19% stake in AO, the two retailers are “looking forward to realising the significant potential” of working more closely in partnership.

Although experiencing a challenging sales period, AO has been pivoting its strategy to profitable growth and is confident of increasing profitability this year.

 

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