Dyson plans to slash a third of its workforce in the UK as part of a global shake-up.

The electricals brand said the plans would ensure it was âprepared for the futureâ, while operating in âincreasingly fierce and competitive global marketsâ.
Dyson has 3,500 employees working in the UK from office locations in Wiltshire, Bristol and London.
Founder of Dyson, Sir James Dyson, has been a long-time critic of the UKâs economic policies and moved the headquarters of the business to Singapore a year before the pandemic hit to be closer to its manufacturing sites.
CEO Hanno Kirner said Dyson must be âentrepreneurial and agileâ, and âdecisions which impact close and talented colleagues are always incredibly painfulâ.
âThose whose roles are at risk of redundancy as a result of the proposals will be supported through the process.â
Last year Sir James said the UKâs high corporation tax and other economic policies were âwoefulâ and vowed to invest more in âmodern, forward-looking economies elsewhereâ.
Despite this, Dyson said the UK would âremain a vital centreâ for its research and development (R&D) division and the Dyson Insitute for undergraduate engineers.
According to the BBC, a Dyson employee who received notice said: âEveryone involved in R&D have now exited all Dyson buildingsâ and the move was âin stark contrast to Jamesâ promise that R&D would remain in the UK after the Singapore headquarter move. We believe this is obviously to cut costs by using our South East Asian counterparts who are cheaper to employâ â a claim which Dyson has said is âcategorically not correctâ.




















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