Dixons Carphone has appointed two roles to help boost the electrical retailer’s digital transformation.
Dixons Carphone has poached Merlin Entertainments chief digital marketing and information officer Mark Allsop as its new chief digital officer. Allsop will start his new role in January and will report directly to chief executive Alex Baldock.
Allsop has been responsible for bringing together Merlin’s ecommerce and digital customer experiences and led global IT transformation programmes.
Alongside his appointment, Andy Gamble will be joining the business as chief information officer, reporting to Allsop. Gamble has previously worked for Sony, Essentra and most recently as chief information officer at Dyson.
The appointments are part of the group’s strategy to make technology work harder for its customers and staff and to deliver the vision ‘We Help Everyone Enjoy Amazing Technology’.
Baldock said: “The world of retail is changing at an extraordinary pace. For us to deliver our vision, we must have a clear digital strategy for our future. We need our technology and digital capabilities to work harder for us and for our customers to create amazing experiences.
“Mark is a creative and innovative leader and joins us from a business that really knows how to create memorable, immersive experiences for its customers. He will bring additional digital experience and resource to our discussions and decisions at the most senior level.
“Andy has over 20 years’ experience at some of the world’s most innovative tech companies. His delivery of customer-centric end-to-end technology has been achieved with strong business partnerships and a focus on scalable, simplified and standardised platforms.”
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