The online electricals chain lifted the lid on details of its value creation plan last month, which rewards all staff across the business if the company hits certain financial targets. 

Should AO’s share price surpass £5.23, 10% of all value created will be shared among its employees – with founder Roberts pledging to donate his potential reward to charity.

The plans were rubber-stamped by AO shareholders at its AGM yesterday, with more than 90% of investors backing the proposals.