Analysis: Will Dixons Carphone’s ShopLive be retail’s answer to Zoom?

Zoom call

As people spend more time at home during the coronavirus lockdown, digital technology has taken on a central role in life, whether video conferencing with colleagues or shopping online.

Cooped-up consumers have helped electricals and technology specialist Dixons Carphone deliver a sales uplift in categories such as home office equipment including computers, laptops and tablets; entertainment, such as gaming consoles and televisions; and refrigeration and food preparation gadgets.

All of Dixons Carphone’s UK stores are closed, so all purchases have been through online channels.

Now Dixons Carphone has brought together lockdown digital habits and popular products to create a new shopping experience, ShopLive, created by UK tech firm Go Instore.

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