Analysis: John Roberts on putting spark back into AO, price pledges and third-party deals

AO chief executive John Roberts

AO boss John Roberts tells Retail Week how he plans to turn the business around with a new streamlined, profit-centric strategy

Online electricals specialist AO has been through what chief executive and founder John Roberts labels one of the ā€œmost challenging operating environmentsā€ it has weathered since its conception.

 

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