Analysis: Can Dixons Carphone get its spark back?

Dixons Oxford Street

Dixons Carphone posted a 60% drop in adjusted pre-tax profit for the six months to October 26 as group sales fell 4% to £4.7bn. Figures like that often spark panic, but the City hasn’t turned off just yet.

During a tough period for the electrical market, Dixons has managed to gain market share and strengthened its position as the UK’s number one electrical goods retailer.

But as boss Alex Baldock says there is still “more heavy lifting to go”.

Retail Week looks at how Dixons Carphone plans on getting its spark back.


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